“Success to me has always been about attitude,” said Kanya King, founder of the Mobo awards that brought urban music into the mainstream. “Research conducted at top universities has said it’s not about education, it’s not about money, it’s really not about luck: the conclusion was that 15% of our success in life was due to ability and the rest of the 85% is due to having the right attitude.”

Also appearing was Doug Richard, founder of the School for Startups, who said that tough times shouldn’t deter small firms.

“I think it’s actually a good time to start a business,” he said. “The opportunities are out there, and businesses that start in a downturn historically have shown to be more successful and grow larger over time.”

Restaurateur Oliver Peyton said that diversification was paramount. “You can’t keep doing the same old stuff every day if you’re in trouble. You have to try something new,” he told the audience.

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