To discover and exploit a gap in the wine education market and introduce a new way of learning about wine. Many people take wine courses, but how many people remember the wine facts, as many courses teach quite technical info. I want people to learn ‘normal’ facts about wine, courses that are adapted to wine in peoples normal lives. I want people to gain confidence when talking about wine rather than learning dull wine facts. I will achieve this by allowing the client to chose the level of difficulty and offer sessions that will aid their knowledge of wine in a day to day situations, for example, how do decode a restaurant wine list. A website would back up what they have learnt, regular updates and snippets of advice. I want to develop a wine app alongside the business to help people buy wine.