ANDRIES V KRUGER

Our business idea

My inspirations and experience are fuelled by explorations of artifacts, architecture and the future.

Creating objects with timeless and aesthetic excellence that responsibly enhance our surroundings.

Designing bespoke, one-off products whilst also developing iconic and alluring product ranges for a broader audience.

Visionary design driven by a quest for quality and durability.

Freij-Freij Lights:

Product Design is a dialogue between the function and aesthetics of an artifact. I aim to create exceptional designs using an approach that is both innovative and complimentary, fusing function with aestheticism.

These products will exemplify a pleasing tension between an object in a space but also in the space surrounding an object, making a comprehensive design original and desirable.

My ambition is to work with superior, technologically advanced materials and with the finest craftsmanship available, lending a distinct and timeless quality to my designed products.

Turning my product design ethos into a business that produces original products that make their purchasers proud to display and enjoy in their surroundings for years to come.