Our business idea
My quest and thirst for knowledge and ideas is what drives me. I am passionate about all
things fashion and style/design related. I am constantly on the go - seeking new trends,
looking outside the box for the unimaginable. I am drawn to the quirky but interesting,
commercial yet forward thinking, simple yet striking…
I like to absorb myself in the wealth of culture around us - sourcing inspiration and ideas
from magazines, shops, blogs, designers; scouring markets, exhibitions/events, art
galleries, traveling and beyond.
I am happiest when I am learning, feeling inspired and stimulated by creative people;
seeking out undiscovered talent, whilst offering fresh ideas and new approaches to help
others achieve their maximum potential and dreams
To establish myself as Creative Advisor within my own business consultancy for the
fashion and design related industries. Identifying, advising and educating retailers and
creative individuals on fashion concepts, ideas and emerging trends. Looking at Market
Intelligence, current and future directions, Fashion Forecasting, Product Development,
Buying and Merchandising, E-Commerce and PR/Marketing. In addition to offering brand
representation and image styling.
With extensive professional and creative experience within the fashion, retail and cosmetic
industries; a background in Fashion Buying for Selfridges and direct involvement in the
conceptual layout and product range for the ground breaking Wonder Room. I feel
confident in my abilities to bring fresh ideas, create new concepts, source new products/
designers and bring about established success through using different approaches tailored
to your commercial and financial needs.
I also hope to act as a platform to bridge the gap between the business world and the style
hungry fashionistas, to create awareness of what is hip and hot in today’s changing
climate of fashion and cultural fascination and innovation, by delivering information in a
fun, interesting and friendly manner that appeals to traders and consumers alike.
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