Our business idea
Creating covetable and desirable products for men. Questioning how men shop and what makes them tick is a constant area of interest to me.
I want to revolutionise the way men purchase accessories.
Creating quirky designs that have a strong, graphic aesthetic that is both retro and modern at the same time, I am influenced by the likes of the Pet Shop Boys, Grace Jones and the works of P.G. Wodehouse.
I believe I have vision, talent and nous to create a leading men’s accessories brand initially as an online presence and through other stockists.
My business models/inspirations are; Apple/phones/pods, Lego, Jeffery-West shoes and The Chap magazine.
I fantasise about being featured in the FT ‘How To Spend It Magazine’ and I imagine myself one day owning the ‘Austin Reed’ building on Regent Street and turning it in to the destination department store for men that it should be.