Jessica Huie
We are a multicultural greeting card and gift range essentially. We have a small presence in independent outlets and until recently were selling well through Clinton cards and on Moonpig.com ( we withdrew from moon pig as they were selling tens of thousands of cards for a 5% royalty.) I want to find a way to reach some of those customers directly. Colorblind Cards is a range with many fans and supporters. It fills a gap in the market which was inspired by my daughter, as I searched for a black princess on a card and realised the opportunity. We fulfil a social purpose (strength of identity, self esteem for children) as well as being a commercial entity. We are slowly bringing in online personalisation in order to cater to demand. We intend to be the global market leader in ethnic but MAINSTREAM greeting cards.
http://www.colorblindcards.com
https://twitter.com/JessicaHuie
