Beth Simpson
My business is fashion millinery and my label is Lady Go Red. Lady Go Red creates head-turning designs characterised by elegance and drama. I perceive Lady Go Red as my design alter-ego and define her as ‘a collector, a hoarder, a maker and a dreamer’. My business is split between bespoke commissions and ready-to-wear pieces. I plan to produce two collections a year, Spring/Summer and Autumn/Winter and to also have a bridal range. As part of the bespoke comissions offering I have the capacity to produce one-off pieces for advertisments, editorials or special promotions. Within the ready-to-wear collections there will be a range of product offering from everyday hats through to cocktail and occasionwear. The bespoke commission side of the business will be geared specifically to occasionwear. Bridal is both bespoke and ready-to-wear.
