Pixie Dixie

Helen Cockle
Tina Higginson

Pixie Dixie currently manufactures nightwear for children aged 1-10 years. We have 9 prints across 4 styles. Our best selling product is our Paint Your Own Pyjama. Our pyjamas retail for around £29. In 2012 we launched a baby collection for the 0-12 month market using our best selling prints; the London Bus and the Grenadier Guard. We manufacture in India and Turkey and design and print our own fabrics. The business sells to wholesale customers and to retail customers via our website. We have about 15 regular wholesale customers including some well know High Street stores. We have an established website built on Actinic that generates about 5 sales a week. We have an email database of about 6,500 that we email monthly. Last financial year the business turned over just over £60k. I bought into the business in April 2012 and own 40% to my business partner&acutes 60%.

http://www.pixiedixie.co.uk
https://twitter.com/#!/TheLittleLegsCo