Saskia Reis
THE LOVESTREET showcases snapshot video portraits of eyecatching style contemporaries from around the world. THE LOVESTREET records their stories, how they put their outfits together and their very own way of celebrating their passion for fashion. By discovering hidden desires and backstories which are not obvious just at first sight, THE LOVESTREET reveals moments of truth behind the surface. The idea includes to build and celebrate synergies between fashion, film and connected industries, such as the music industry and to contribute with a meaningful identity, message and target course that is distributed via the project itself, via social media (in exchange with the audience) as well as via more traditional and analogue forms of fashion and message communication (THE LOVESTREET T-Shirts and bags) – with the overall objective to enhance public opinion formation processes and social and cultural discourse, for a universal street of love everybody can linger along.
http://www.the-lovestreet.com
https://www.twitter.com/the_lovestreet
