Callum Negus Fancey left school at just 17 to launch his own underage events company. Having sold over 60,000 tickets at sellout events around the country, he then founded The Physical Network in 2008. The Physical Network comprises of 15000 students in every major city and university in the UK, who are handpicked based on their social influence and proactive attitude to activate brand campaigns. His advocacy marketing company, Youth Army, works with some of the biggest brands, festivals and music artists internationally. This year saw the launch of Yourvine, Callum’s most ambitious project to date. Yourvine is a brand advocacy platform which invites young people to complete challenges for their favourite brands in return for rewards.

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