Caroline Mackay
Caroline Mackay oversees all PR, Marketing, Branding and Creative for knomo. Joining knomo from the start, Caroline has helped build the brand from scratch, and continues to run the marketing department supporting wholesale and ecommerce. Beginning her career in Milan, Italy, Caroline worked with various fashion brands/press, before moving to London and working for fashion/consumer PR consultancies, where Caroline represented many small fashion and beauty brands, supporting their fledgling businesses. In recent years Caroline has also worked with other brands on a consultancy basis, including an ethical alpaca knitwear brand and The Samuel L Jackson Foundation, coordinating events with Samuel’s event management company Soujar. For knomo, Caroline has overseen collaborations with brands including 20th Century Fox, Bafta, and more. She is experienced with the entire retail process, from developing products for target customer groups, to marketing strategies to achieve the best ROI, and developing strong seasonal fashion/technology campaigns.
“School for Creative Startups takes creativity to the next level - commerciality. Every business needs a good mix of creativity and business nouse, but creativity can less easily be taught. Doug Richard and the team are pioneers in the modern phenomenon of entrepreneurship and as such have the best expertise around: they really know their stuff, but just as importantly, they understand people and how to help them achieve whatever they set out to.”