Craig Smith
Craig is a hugely experienced international brand guardian with a background in design, marketing, pr, online and digital. Always open to new ideas, industry trends and developmental technology he has helped develop Ted Baker into the world renowned brand that it is today.
Working with a highly creative team that stretches across the five continents he works closely with Ted Baker Founder and CEO, Ray Kelvin to help maintain it’s focus on product, design and consumer needs and ensure it’s always seen as No Ordinary Designer Label.
“It is refreshing to see an organisation that has the people who can benefit the most so clearly at it’s heart and to be able to offer them the network of knowledge that it does is great. A worthy use of one’s time.”