Dan is Global Head of Brand and Creative at innocent, the healthy food and drink company. He’s worked there since the company started in 1999. These days his duties include running the global design and creative teams, and overseeing all design, copy and creative tasks, from ads to web to books to packaging. He also works in the areas of culture, sustainability, innovation and ethics, maintaining the brand’s most important values.

Creating the tone of voice and the brand culture from scratch are Dan’s proudest achievements, and he is still searching for ways to keep the business both useful and interesting.

“I am from a start up. I think like a start up. I think all great businesses should think like a start up.”

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