Born in 1947, in Nottingham, England, Fashion Designer Paul Smith opened up a tiny shop for clothing in 1970. Since then he worked hard to establish himself as a unique fashion designer for classic men’s wear with a twisted appeal. Paul Smith surprised the fashion business, offering classic British cuts, but combining them in an unsual manner or using striking colors to make them stand out. Grey business suits worn with colorful flower-decorated shirts honoured the tradition of British tailoring and took it a step further into young and progressive fashion.

In 1995, the London-based Design Museum opened a restrospective of Smith’s 25 years of work in the fashion business called True Brit, marking the first time this renowned museum devoted an entire exhibition to a single fashion designer. He frequently visits his shops, talks to customers, and learns about his clientele’s needs.

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